I keep receiving emails that Star Wars Squadron is only $2.50 until the end of today. Wild! I love Star Wars, and when I was a kid I loved flying around all the planes and stuff. But why such a big special? And why are lots of computer games on a big sale now?
Good example and explanation, thanks. Price discrimination fascinates me. I've found that there are a lot more discounts to be found here in Canada compared to in NZ, but you have to jump through more hoops to get them.
I suspect this is because there is a wider range of price elasticities in Canada (as the market is generally larger) so the gains the seller gets from price discrimination outweighs the relatively fixed costs of administrating these complex loyalty schemes and coupons.
Good example and explanation, thanks. Price discrimination fascinates me. I've found that there are a lot more discounts to be found here in Canada compared to in NZ, but you have to jump through more hoops to get them.
I suspect this is because there is a wider range of price elasticities in Canada (as the market is generally larger) so the gains the seller gets from price discrimination outweighs the relatively fixed costs of administrating these complex loyalty schemes and coupons.